New browser lets you surf the net in any language
WorldLingo's Translation technology has been integrated with Custom Browser's Product Suite, giving users access to a translation capable and branded Internet browser.
The partnership is in response to language and browser limitations that have restricted global communications on the Internet.
English dominated web pages on the Internet have resulted in businesses losing sales revenues of $10 million per year, according to Harvard based Forrester Research.
International Data Corp's research supports these findings and emphasizes the need for businesses to quickly create effective web globalization strategies.
IDC 's report 'Website Globalization: The Next Imperative for the Internet 2.0 Era' concludes that as Internet users grow to 602 million people by 2003, the percentage of USA 'surfers' will drop from one-half (1998) to one-third.
Internet.com quotes IDC as saying "now is the time to gain a competitive advantage globally".
With more than half the potential market outside the US, companies failing to expand internationally are leaving one-half their potential revenue on the table."
WorldLingo President Phil Scanlan said the partnership with Custom Browser will give business and individual consumers more access to global companies and their products.
"This is great news for businesses, who will be able to expand their customer base to people who do not speak English as their native language," Mr. Scanlan said.
The WorldLingo translation tool allows Custom Browser users to change the language that is viewed on web sites with a single click.
"WorldLingo works seamlessly in the background, helping businesses maintain excellent customer communications," Mr. Scanlan said.
Forrester Research of Cambridge, Mass. Senior analyst Jim Nail said communicating clearly to customers is vital for business success.
"Our research proves that consumers are using the web for information and communication," Nail said.
"By making it easy for consumers to find answers about its products, a company can actually increase sales of those products."
The main focus of the Custom Browser product suite is to provide companies with a branded browser based on exact specifications.
Custom Browser CEO Howard Ryan said companies could have a wide range of customized features.
"These include customized about boxes and splash screens, artwork, drop down menus and Lan deployment," Ryan said.
"The availability of the WorldLingo tool is another component that gives companies what they want."
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About WorldLingo
WorldLingo is a leading provider of integrated, online translation solutions. The company's services range from cost effective machine translation solutions, to professional human translation and culturally sensitive localization. A global network of over 5,000 professional translators produces human translations. WorldLingo also offers unique, real-time translation solutions for two-way email and instant messaging. These solutions make it easy for businesses and professionals to interact with internal and external multilingual audiences anywhere in the world. By combining accurate and cost effective translation, WorldLingo is taking great strides towards breaking down language barriers in the world of commerce.
WorldLingo produces thousands of translations every day. Clients include AT&T, Sony, Eli Lilly, Belkin, Cadbury Schweppes, Qualcomm, Priceline, and Tribal DDB. WorldLingo is also an official supplier of translation services to the European Union. In addition, Microsoft has integrated WorldLingo's technology into Office XP and Word 2002. WorldLingo is a global organisation with offices in the US, Australasia and Europe.
For more information: contact WorldLingo